Freebies at RIT

This map was designed to help new incoming students learn about and locate all of the freebies available on campus. In addition to being a walking guide, the map also includes virtual freebies printed on the back that can be accessed through an email.

Map Design.jpg


The idea for this project was to create a walking map for a niche audience/topic within Rochester Institute of Technology.

My initial brain-map included ideas for nature lovers, commuter students etc.



For my research, I walked around campus and catalogued the different freebies I found along the way. I asked students about 'hidden' freebies via Instagram and went through the resource list at the Welcome Desk to nail down the final details.



I intended to make a top-down view map with clear roads and walkways, that incorporated some form of texture to break the monotony of geometric shapes and add some visual interest



A map can be folded several ways. In order to understand what layout to follow, I experimented with different types of folds using recycled paper.



My first try at making this map was using the Procreate app. This map lacked clean edges and a level of neatness I was aiming for. So I experimented with other textures and color schemes to make a more contrasting map with strong visual appeal



For the final map, I selected the ivory background to make the buildings and roads pop. I incorporated sufficient contrast within the color palette to be able to distinguish between different components of the map. I used the back of the map to list out all the freebies available using the RIT email account.

Front of map

Freebies map for RIT

Back of map

Freebies map for RIT
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